A great B2B product demo can be your biggest advantage in closing sales. A good product demo isn’t just about showing features, it’s about telling a story, solving real problems, and helping people see the value of your product.

Whether you’re in marketing, sales, or a founder, giving a strong demo builds trust and helps you close more deals. In this article, we’ll look at different types of demos, how to make yours better, and tools that make the process easier.

What is a B2B Product Demo and a B2B Product Demo Video?

A B2B product demo is a clear, understandable presentation that demonstrates how your solution addresses actual business issues. It enables prospective customers to comprehend the significance of your product and how it functions. Instead of reading through long descriptions, they get to see the value in action.

A B2B product demo video is a simple, visual version of that demo. It can be a screen recording or a guided walkthrough that explains key features. These videos save time, build trust, and make it easier for businesses to decide.

Types of B2B Product Demos

Not every demo is correct for every product, and that is rather common. Different items require different methods to demonstrate their worth. What suits one audience might not suit another. Selecting a suitable kind of product demo is crucial for this reason.

Here are five common demo formats that may assist your buyers in understanding what makes your product unique, whether you’re selling software, physical products, or services.

Live Product Demos (personalized, interactive sessions)

Real-time product talks, known as live demos, are frequently conducted in person or via Zoom or Google Meet. It enables a member of your team, such as the salesperson or product specialist, to guide a client through the product, go over features, respond to inquiries, and modify the flow according to the needs of the individual.

Example: In a Zoom session, a firm that sells project management software shows an interested client how to use its solution to manage tasks and projects by sharing its screen.

Pros:

• Builds personal connection
• Great for answering questions on the spot
• Shows your product in real situations
• Helps overcome hesitations

Cons:

• Scheduling can be tricky
• Requires a confident presenter
• Not ideal for large audiences
• Depends on internet quality or meeting availability

Pre-Recorded Product Demo Videos (scalable, evergreen)

A pre-recorded demo video that demonstrates how your product functions is called a pre-recorded B2B product demo. Potential customers may see it at their speed at any moment by sending it to them. It’s a fantastic approach to describe your product without always performing a live demonstration.

Example: To demonstrate how their dashboard functions, a SaaS firm makes a three-minute movie that highlights important features including automation, reporting, and user management. To draw in B2B prospects, they utilize this video on LinkedIn, landing sites, and emails.

Pros:

• Saves time no need to repeat the same demo
• Can be shared anytime, anywhere
• Polished and well-edited
• Great for marketing and lead generation

Cons:

• Not personalized to each client
• No live interaction or real-time questions
• Harder to adapt based on viewer’s reactions

Guided Walkthroughs (step-by-step product tutorials)

Step-by-step instructions that demonstrate how to utilize your product are called guided walkthroughs. These can be filmed as a B2B product demo video, or they can be interactive. They help clients grasp key elements by guiding them through the process in an intuitive, practical way.

Example: A lesson in a project management tool walks inexperienced users through the steps of creating a task, assigning team members, and setting deadlines.

Pros:

• Easy to follow and beginner-friendly
• Great for onboarding new users
• Can be reused across training and support
• Helps users learn by doing

Cons:

• May feel slow for advanced users
• Not ideal for complex or custom use cases
• Requires regular updates as features change

Interactive Demo Try Before You Buy (Online)

An interactive demo lets potential customers explore a version of your product right on your website, no signup needed. It’s like a test drive for digital tools.

Example: A design app lets users change a sample template to see how it functions before they create an account.

Pros:

• Let people explore on their own
• No signup or sales call needed
• Great for building interest before purchase
• Reduces need for live walkthroughs
• Scales easily for many users

Cons:

• May need technical setup
• No live help during the experience
• Not ideal for very complex tools

How to Create a High-Converting B2B Product Demo Video with FocuSee

It used to require hours of editing, expensive production, and a variety of tools to create a professional and high-converting B2B product demo video. However, FocuSee now automatically transforms basic screen captures into polished, captivating demo movies.

For marketers, product teams, and salespeople looking to produce product demo movies that convert without requiring sophisticated editing abilities, FocuSee is a potent tool. FocuSee streamlines the whole process, from recording to final export, whether you’re introducing a product, displaying software, or onboarding new customers.

Key Features of FocuSee for B2B Product Demo Videos

• Automatic Video Editing: Just record your screen. FocuSee adds auto zooms, highlights, and background effects automatically.
• Works on Windows & Mac: Use it on any modern computer without worrying about compatibility.
• Record Screen, Camera, and Voice Together: Capture your screen, webcam, and voice in one smooth recording.
• Built-In Script Display (Teleprompter): Show your script on screen while recording to stay confident and clear.
• Mouse and Click Effects: Make it easy for viewers to follow what you’re doing with animated mouse effects.
• Smart Zoom-In on Important Parts: Zooms in automatically on the areas that matter most.
• Show Keyboard Shortcuts: Let viewers see exactly what keys you’re pressing, great for tutorials.
• Ready-Made Video Sizes: Export your video in the right size for YouTube, LinkedIn, Twitter, and more.
• Export as Video or GIF: Choose between high-quality videos or lightweight GIFs depending on your need.
• Easy Sharing: Get a shareable link or download the video to use anywhere.

How to Create a B2B Product Demo Video with FocuSee

Step 1: Open FocuSee

First things first, launch FocuSee on your computer. The main screen will pop up, and you’re ready to roll.

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Step 2: Set Things Up

• Camera: Turn it on, pick one.
• Mic: Choose a clear mic.
• System Sound: Turn on if needed.
• Teleprompter: Load script, adjust speed & font.

Use Teleprompter on FocuSee

Step 3: Pick Your Recording Mode

FocuSee gives you three ways to record: Full Screen, Custom Area, and a Window Only. Choose what works best for your demo.

Step 4: Record Your Video

Press the big red record button. A 3-second countdown will appear, giving you time to get ready, then your video starts recording.

Step 5: Finish and Edit Your Video

Tap the red button to stop recording. FocuSee automatically edits your video with smart zooms and effects. You can also trim, adjust speed, or add highlights, no editing skills needed.

Step 6: Save and Share

Once you’re happy with how your video looks, export it as an MP4 or a GIF. You can even resize it for social media platforms like LinkedIn or YouTube.

How to Plan a Winning B2B Product Demo

In the B2B world, first impressions matter. Whether you’re selling software, a service, or a platform, your product demo is your moment to shine. It’s more than just showing features; it’s about helping your audience see how your product fits into their world and solves their problems.

Let’s walk through how to plan a product demo that not only connects but converts.

Know Your Viewers

Identify who you are speaking with. Display the qualities that are important to them.

Set a Goal

Decide what you want to achieve, like getting a signup or a follow-up call.

Pick the Right Demo Type

Choose the format that works best:

• Live Demo: for meetings or webinars
• Recorded Video: to share anytime
• Interactive Demo: let users try it themselves

Keep It Simple

Don’t show everything. Just focus on the most helpful features.

Use Clear Visuals

Use tools like FocuSee to record your screen. It adds zoom and highlights automatically to keep things easy to understand.

End with a Call to Action

Tell people what to do next, like try the product, book a call, or contact you.

FAQs on B2B Product Demo

What are the Benefits of a B2B Product Demo?

A demo shows how your product works in real life. It builds trust, answers common questions early, and helps people decide faster.

How to Promote Your B2B Product Demo Video?

Put it on your website, LinkedIn, emails, or product pages. Try to keep it short and clear, ending with “Book a demo” or “Try it out.”

Final Words

It doesn’t have to be difficult or time-consuming to create a compelling B2B product demo. With FocuSee, you can just record your screen and let the program perform all the editing for you. It will take care of backdrops, zooms, and cursor effects. It’s ideal for novices who want quick, high-quality films. Forego the actual labor and concentrate on demonstrating the worth of your goods. To create demonstrations the simple way, use FocuSee.