Let’s be real, SaaS products can feel overwhelming at first. You sign up, open the dashboard, and boom… menus, buttons, features everywhere. It’s easy to think, “Where do I even start?” That’s where product tours come in.

They guide users step by step, helping them understand how everything works without needing to ask for help or dig through tutorials. In this guide, I’ll explain what product tours are, why they’re so useful, and how you can build one that works even if you have zero coding skills.

What is a Product Tour?

The product tour is a very simple step-by-step guide by which new users can understand how to use the app or website more easily. It highlights features to be used and usually achieved with pop-ups, tooltips, or short messages inside the app. Product tour tools allow users to grasp the product sufficiently fast without needing support or going through lengthy documentation.

How to Create a Product Tour for Customers

Step 1: Free download FocuSee on your computer. It just takes a few minutes. Follow the steps shown to pop up on your screen, and you’re set up.

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Step 2: Open FocuSee. You’ll see the main screen where you can choose your recording settings.

Here’s what you need to check:

• Camera: Turn it on/off and pick your webcam.
• Microphone: Select your mic so people can hear you.
• System Audio: Turn this on if you want to include sounds from your app.
• Teleprompter (optional): You can even write a short script, and FocuSee will scroll it on your screen like a pro. Handy, right?

Step 3: Choose What You Want to Record

FocuSee lets you record:

• Your full screen
• A specific area
• Just one app window

Step 4: Click on the red REC button when you’re ready. You will get a short countdown so you can take a breather and get into the zone. Now just walk through your product like you’re helping a friend. Show them where to click, what each part does, and any cool features.

FocuSee automatically adds zoom-ins, highlights, and tracks your cursor so your video looks polished without you having to edit.

Step 6: Click the red button again to stop. That’s it, you’ve got your video. After recording, you can trim, slow down, speed up, or highlight areas in the video. But honestly, FocuSee already makes it look good on its own.

 

3 Best Product Tour Tools to Try

Product tours can either break or make a new user’s experience at first. Luckily, there are some great product tour tools out there that can make the whole process super easy for creating really helpful, beautiful, and effective product walkthroughs. Whether you’re tech-savvy or only just starting, this product walkthrough software will make your life a whole lot easier.

1. FocuSee

Turn Simple Recordings into Stunning Product Tours

FocuSee takes the hassle out of making product tour videos. You just hit “record,” and the magic happens automatically. It tracks your mouse, zooms in on the important parts, adds click effects, and even gives your video a clean background, all without you lifting a finger.

No need to mess around with timelines or edit frame by frame. It is perfect for onboarding videos, tutorials, product demos, or even social media launches. The FocuSee dashboard makes creators, marketers, and product managers look like pros.

Key Features

• Highlights important actions without manual editing
• Follows your mouse movements smoothly
• Adds visual click animations to guide the viewer
• Record full screen, app window, or a custom area
• Record your voice and face alongside your screen
• Script your video and read naturally as you record
• Automatically trims, zooms, and polishes your footage
• Easy sharing options for websites or social media
• Draw attention to what matters most
• Add personality and clarity to your recordings

Pros

• Super easy to use, no editing skills required
• Automatically adds zoom, cursor, and click effects
• Looks professional with zero effort
• Works on both Mac and Windows
• Great for demos, walkthroughs, and sales videos

Cons

• Doesn’t support interactive tours (yet)
• Limited advanced editing for power users

Pricing

• 1-Computer Plan: $69.99 (lifetime, 1 device)
• 2-Computer Plan: $95.99 (lifetime, 2 devices)
• 5-Computer Plan: $179.99 (lifetime, 5 devices)
• 30-Day Plan: $19.99 (1 device, no auto-renewal)

2. UserGuiding

Best Product Tour Tool for Startups & Small Teams

UserGuiding is perfect if you want to launch helpful product tours quickly without touching any code. Small teams can guide their new users to better onboard and provide feedback without breaking the bank or hiring a dev. Building interactive guides, tooltips, checklists, and modals, using nothing but a simple Chrome extension. Lightweight, easy to use, and scalable with growth.

Key Features

• No-code builder with Chrome extension
• Create tooltips, hotspots, checklists, and modals
• Segment users and trigger flows based on behavior
• Built-in onboarding analytics and NPS surveys
• Templates and basic styling options
• Simple setup, great for non-technical users

Pros

• Budget-friendly for small businesses
• Easy setup with no coding needed
• Good for checklists and basic flows
• Helpful feedback and analytics tools
• Can scale with A/B testing and targeting

Cons

• Limited design customization without CSS
• Advanced features require a Growth plan
• May feel restrictive for complex onboarding logic
• Builder UI could be more intuitive

Pricing

• Basic Plan: $69/month
• Professional: $199/month
• Corporate: Custom pricing (with SSO, CSS support, coaching)
• All plans include a free trial

3. Appcues

Best for Personalized Product Experiences with Deep Insights

Appcues helps you create cool experiences to assist users from day one and continue guiding them at each stage of the customer journey. Build flows, tooltips, surveys, and checklists posting via drag and drop within its framework. Appcues also gives you user statistics, Lick tracking with behavioral data that shows what works and what does not.

Key Features

• Drag-and-drop onboarding flow builder
• Click tracking and behavior-based targeting
• Personalized flows with segmentation
• NPS and custom surveys
• Appcues Studio for managing flows, events, and users
• Supports web and mobile apps

Pros

• Powerful personalization and targeting
• Great for long-term onboarding and feature adoption
• Tracks user behavior with clear data visualizations
• Smooth integration with Segment and other tools

Cons

• Expensive for small teams
• Interface can feel clunky or buggy at times
• Some technical setup is required
• Costs increase with more users

Pricing

• Essentials: from $299/month
• Growth: from $879/month
• Enterprise: Custom pricing
• 14-day free trial available

FAQs on Demo Video Creator & Product Tours

Why should I invest in a guided product tour?

If someone opens your app and feels lost, they are more likely to shut the app and move on. The product tours act as a friendly guide showing users where to go, what to do. A small effort goes a long way.

How long should a product tour be?

Keep them short and sweet. The best product tours are less than 2–3 minutes long or maybe 5-7 steps. Just give them the key actions they need to be looking at, and just let them loose to explore the rest.

What is Intercom Product Tours?

Intercom Product Tours is another popular one on our list. It essentially allows product managers to build step-by-step guides within the app using tooltips, messages, and pop-ups. Perfect for onboarding users or for walking them through new features.

Are product tour tools hard to use?

Not at all! Anyone developing a product tour, these days, would be interested in a no-code or beginner-friendly tool. Drag, drop, and customize: No coder needed! You can build something really attractive and engaging using tools like FocuSee, UserGuiding, Appcues, and Presently without writing a single bit of code.

Final Words

Having great product tours is less about showing features but actually making users feel comfortable with your product. Guided and well-supported users are likely to stay around, end up exploring the product, and enjoying what you’ve built. You may not be a technical wizard, but that certainly doesn’t mean you can’t create something amazing. With tools like FocuSee, you could create beautiful, engaging product tour videos within a few clicks, no hassle, no code, just results.