Consider trying to market a product or service to a person who has never come across it before. Pictures and text turn out to be boring and ineffective when it comes to revealing the essential point. This leaves audiences in confusion, bored, and unlikely to relate to what you are offering. The solution to this problem is interactive demos, as they enable the user to learn the features, understand the functions, and see results in action.

In this article, we will examine the 10 best interactive demo examples that will leave you inspired. Moreover, they will give you the capability to make an immersive demo that will make an impression.

What is an Interactive Demo?

An interactive demonstration is a practical demonstration where the user can actively participate in a product, service, or concept, as opposed to being a mere spectator. Compared to a traditional presentation or static guide, interactive demos allow audiences to explore features, understand workflows, and test functions in a live and immersive experience.

Interactive demos can have such features as steps and clicks, highlighted elements, etc., which help users not just learn but also retain the experience. They become essential to businesses and educators, as they serve as a conduit between explanation and application in the real world.

Key Features of Interactive Demos:

• Auto-zoom highlights product details clearly, drawing user attention.
• Spotlight feature directs focus to key elements during demonstrations.
• Clickable elements let users explore and test product functions directly.
• Guided steps ensure smooth navigation and better learning experiences.
• Real-time interaction makes concepts easier to understand and remember.

10 Interactive Demo Examples for Your Inspiration

Now, if you’re looking for fresh ideas to make your product demos stand out, these 10 interactive demo examples will give you plenty of inspiration.

RemSense

Target Audience: SaaS teams, E-commerce brands, Startup founders, Enterprise managers, Non-profit organizations

What Makes it Stand Out?

RemSense Virtual plant software video stands out because it delivers a clear and engaging walkthrough of the platform in a way that feels both informative and approachable. Its coherent sequence of narration keeps the audience attentive, and the visual cues facilitate explaining complex details.

By demonstrating practically useful examples, it allows the viewer to perceive the true value of the platform as opposed to merely its capabilities. This balance of clarity with creativity and relevance makes the video a useful resource in stimulating insight and adoption.

SurveyMonkey

Target Audience: Data analysts, Business teams, Research professionals, Enterprises

What Makes it Stand Out?

SurveyMonkey’s video is different because it not only demonstrates the redesign of the platform but is also visually appealing. It lacks narration, but uses background music and visuals to deliver the message, which makes it interesting and captivating throughout.

The positive music gives energy, whereas the clear design creates a sharp focus on the product’s development. Its cross-industrial style is universal and easy to relate to, and allows the audience to remember the video because it is modern and prompted by memorable visuals and sound.

Cyclops

Target Audience: AI startups, Tech enterprises, Product managers, Innovation leaders

What Makes it Stand Out?

Cyclops animation explainer is a strong illustration of how demonstration and explanation can be provided in a balanced manner. It not only shows features but also goes the extra mile to demonstrate the value of the product in the real world, making it easier for potential clients to relate to.

The video highlights that Cyclops focuses on user pain points, increasing efficiency, and providing practical solutions, which are essential to a new market entrant. It also uses a compelling animation style to make complex AI concepts accessible, and the flow is organized so that this can be clearly understood.

Google Assistant

Target Audience: Everyday users, Online shoppers, Business professionals, Tech enthusiasts, Enterprises

What Makes it Stand Out?

The Google Assistant video is powerful as it presents a comprehensive tool clearly and concisely. Targeted at viewers with limited knowledge of this assistant, the video incorporates explanatory narration to guide viewers through features, along with discussing privacy levels and establishing a rapport of trust.

The video hits the correct balance between demonstrating practical applications and ensuring user security. It is also in a concise form and can be viewed on YouTube or Facebook.

Office 365

Target Audience: Educators & students, Business professionals, Enterprise managers, Industrial workers

What Makes it Stand Out?

The demo video of Office 365 is impressive due to the combination of storytelling and the feature-rich software walkthrough, which elevates the video to the next level in terms of its presentation. Rather than presenting features as a technical concept, it explains them in the context of actual application, helping to understand the worth of the platform quickly. The images are smooth and contemporary, and the narration is clear.

Figma

Target Audience: UX designers, IT professionals, Creative teams, Enterprises

What Makes it Stand Out?

The Figma software demo video (design system) is a visually impressive work that is an excellent fit in the design community. Its prominent colors, streamlined figures, and engaging imagery immediately draw the attention of the people and fit the artistic mindset of the target audience.

In comparison to conventional demos, it is effective with clear narration alongside high visual narrative (plus narrators through webcam). The video not only shows the features of the platform, but it also showcases Figma as a collaborative design tool.

Webflow

Target Audience: Designers, Creative agencies, CMS users, Digital marketers, Startups

What Makes it Stand Out?

The Webflow demo video is a perfect example that reveals its main feature – the visual design, which is seamlessly combined with the generation of clean HTML, CSS, and JS. For people who are not skilled in coding, the demo becomes a wonderful way to understand the benefits of the software.

The demo is also a good start, but it is still quite superficial and does not thoroughly explore the specifics of the functionalities or the situations in which the software can be used. To sum up, it is a very good tool for making a good impression on the first time.

Grammarly

Target Audience: Educators & students, Startup teams, Professionals, Enterprises

What Makes it Stand Out?

The Grammarly demo video is impressive as it takes a common explainer video paradigm and morphs it into something conversational and powerful. Though many brands avoid such traditional styles, Grammarly shows that with the help of well-written storytelling, even a traditional style can make an indelible impression.

What is particularly powerful about this video is its ability to connect to emotions, even though it shows the value of the product. It acts as a reminder that within advertising, innovation often lies in the implementation, rather than the format.

Xero

Target Audience: Small businesses, Accountants & bookkeepers, Finance managers, Enterprises

What Makes it Stand Out?

The Xero demo video is unique in the way it prioritizes simplicity instead of delving into technical details that overwhelm viewers. It focuses on providing a broad understanding of the platform, highlighting the benefits of its use in simplifying routine business functions rather than getting into the details. This helps the viewers to realize the benefits of using the software and appreciate its features.

Its narrative is accessible, friendly, and realistic, so a viewer immediately understands the value of the product offered.

RingCentral

Target Audience: Enterprise teams, Remote workers, Lifestyle users, Tech adopters

What Makes it Stand Out?

The RingCentral demo video is a visually appealing experience, made possible by the smooth background music and 3D animation alongside narration. This artistic decision makes the work open to international viewers without compromising its entertainment value.

By providing a real-time screen recording demo of its user interface, the video brings calls, messages, and emails to life. It helps the viewer get a clear idea of how the platform consolidates communication. The fact that it combines ease and elegance makes it even more successful.

The Complete Guide: How to Create Interactive Demos?

FocuSee is an interactive demo software designed to make creating demo videos easier for everyone. It helps you crop any screen recording on PC or Mac without needing advanced editing skills. You can crop out any unwanted section of the screen and leave the required content with its smart cropping tools. The dynamic zoom draws the viewer’s focus to the main actions because it follows the movements of a mouse.

The tool also includes an in-built teleprompter to serve as a guide when giving a speech during recording. Using the spotlight effect, you can bring in regions of importance into sharp focus. FocuSee also gives you the option to provide automatic captions that will make watching your video easy.

To add a polished finish to your demo, you can choose between 6 layout variants and add a clean background or motion blur. The tool also allows one to trim, regulate the speed, and include a watermark to make it professional. Best of all, it produces videos in 4K quality, which makes your content look clear and sharp each time.

Key Features:

• FocuSee makes demo videos engaging with auto-zoom and spotlight features for clear focus.
• You can change mouse styles and click effects to make actions easy to follow.
• Built-in teleprompter helps you record confidently without forgetting your script during demo creation.
• Automatic captions ensure every demo made with FocuSee is clear and understandable.
• Adding a watermark with FocuSee keeps your demo video professional and protects your content.

How to Create Interactive Demos with FocuSee

Step 1. Visit and Download

Visit the FocuSee official site, download the application, and ensure your internet connection is stable. After that, follow the on-screen instructions to complete the installation.

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Step 2. Launch the FocuSee app

By clicking on the “Camera” icon, you decide to turn on or off your webcam. You can also choose the most suitable one. To adjust the system audio, click the “Microphone” icon, enable or disable the system audio, and select the correct audio source. In case you want to use the script as your guide during the recording, hit the “Teleprompter” icon.

Step 3. Choose the Recording Mode

FocuSee provides three options, namely: Full screen, Custom, and Window. Select one that best describes your need, and click on the corresponding icon.

Step 4. Start Recording Process

After you have got your settings ready, press the red REC button to begin. Check whether your audio and camera are working properly.

Step 5. Customize Editing

Upon completion, FocuSee would have also included zoom effects to draw attention to your actions on the screen. You can trim parts, adjust speed, and enhance mouse movements using animations or cursor resizing. The camera layout can be adjusted based on storytelling needs, supporting both full-screen and picture-in-picture modes.

To apply a mosaic effect to your video, hit the Blur button that is located under the video preview. This also means that you are creating a Blur track, where you can add blur parts at certain time points. Employ the selection tool to select the region you wish to blur.

Step 6. Share Final Video Online

When everything looks good, click the “Share” button, customize the resolution and Frame rate, and then choose “Upload and Share”.

Final Words

Interactive demo videos are now a critical means of conveying ideas, explaining products, and reaching more people with greater interest. They simplify complex information, build a bond, and create personal experiences that a simple presentation cannot.

To build professional demos easily, FocuSee can be used. It has many features, such as auto-zoom, spotlight effects, and automatic captions, that can make creating clear, engaging, and polished demo videos fast.