Videos are one of the best ways to grab attention and share your story. A promo video helps you show what your brand, product, or service is all about in a short, engaging way. It’s perfect for promoting a new launch, event, or idea and helps people connect with you faster.

In this article, we’ll explore six main types of promo videos with real examples to spark your creativity. You’ll also learn how to make your own promo video step by step using tools.

What Is a Promo Video?

A video promo is a short, attention-grabbing video made to showcase a product, service, or brand. It’s meant to spark interest, build curiosity, and motivate viewers to take action.

A video promo stands out from other video types like ads, tutorials, or product demos because it focuses more on emotion and storytelling rather than just information. Its main purposes include:

• Creating excitement about a new launch or offer
• Building curiosity and emotional connection with the audience
• Highlighting key benefits without going too technical
• Encouraging viewers to engage, share, or buy

Main Goals: The ultimate aim of a video promo is to raise brand awareness, attract leads, and boost conversions by turning viewers into loyal customers.

6 Types of Promo Videos (with Examples)

A promo video is one of the most powerful marketing tools to attract attention, build awareness, and convert viewers into customers. Many top brands utilize various types of video promotions to share their stories, introduce new products, or drive sales.

Let’s examine six common types of promotional videos, accompanied by real-world examples and proven results from leading companies.

Product promo video — highlight product features

A product promo video showcases a product’s key features, functions, and benefits. It helps potential customers see how the product works and why it’s worth buying.

Example: Apple – iPhone 15 Launch Video

Apple’s product promo videos set the standard for visual storytelling. Their iPhone 15 launch video used slow-motion shots, macro camera close-ups, and minimalist narration to emphasize durability, camera quality, and design improvements. Within 48 hours of release, the video gained over 20 million views and created massive buzz before the product launch.

Case Study:

According to HubSpot’s report, 72% of customers say they prefer learning about a product through a video. Apple’s consistent use of product promos proves how visual demonstration can directly drive pre-orders and engagement.

Event promo video — build excitement and attendance

An event promo video creates excitement for an upcoming event and encourages people to attend. It captures the energy and emotion behind the event, showing what makes it worth joining.

Example: TEDx – Annual Conference Promo

TEDx’s event promo videos combine inspiring clips from past speakers, crowd reactions, and keynote highlights. Their “Ideas Worth Spreading” promo gained over 3 million organic views, helping sell out tickets weeks before the event.

Case Study:

A survey by Eventbrite found that events using video promos in their marketing campaigns saw a 28% higher ticket conversion rate than those that didn’t. TEDx’s approach shows how storytelling and anticipation can turn interest into real attendance.

Brand promo video — tell your company’s story

A brand promo video introduces the company’s mission, values, and vision. It builds emotional connection and helps audiences relate to the brand’s purpose.

Example: Nike – “Dream Crazy” Campaign

Nike’s “Dream Crazy,” narrated by Colin Kaepernick, wasn’t just an ad, it was a movement. The video inspired millions by celebrating athletes who chase their dreams despite challenges. Within a week of release, the video received over 80 million views and helped increase Nike’s online sales by 31%.

Case Study:

This brand promo proved that storytelling and emotion drive action. It transformed Nike from just a sportswear brand into a symbol of courage and social values.

Service promo video — show how you solve problems

A service promo video demonstrates how a company’s services make life easier or solve customer problems. It focuses on real outcomes and client satisfaction.

Example: Airbnb – “Made Possible by Hosts”

Airbnb launched a heartfelt video promo featuring real travelers sharing memories made possible through Airbnb hosts. It didn’t just show rooms it told human stories. The campaign generated over 17 million views on YouTube and boosted booking rates by 13% globally.

Case Study:

According to Google Ads data, Airbnb’s campaign outperformed traditional travel ads because it focused on real user experiences rather than sales pitches a perfect example of emotional storytelling in service promotion.

App promo video — showcase app functionality and UI

An app promo video highlights how an app looks, works, and benefits users. It usually includes screen recordings, animations, and user interactions.

Example: Duolingo – App Explainer Promo

Duolingo’s promo video introduces the app’s language-learning features in under a minute. With cheerful music, animated UI, and humor, it demonstrates gamified learning and community engagement. The video helped Duolingo achieve a 40% increase in app downloads after launch.

Case Study:

Research by Wyzowl shows that 84% of people say they were convinced to download an app after watching a promo video. Duolingo’s success confirms how short, creative, and engaging app videos can directly impact conversion rates.

Social media promo video — bite-sized content for platforms

A social media promo video is designed for quick engagement on platforms like Instagram, TikTok, and YouTube Shorts. These videos are short, visually striking, and often trend-driven.

Example: Starbucks – #RedCupSeason TikTok Videos

Every holiday season, Starbucks releases a series of promo videos featuring its iconic red cups. These short, aesthetic clips highlight festive drinks and user reactions. The #RedCupSeason campaign generated over 100 million views on TikTok and became a global trend.

Case Study:

Social Insider reported that Starbucks’ campaign increased social engagement by 25% year-over-year, showing the power of short-form promo content in driving brand loyalty and seasonal sales.

How to Create a Promo Video

You can make a great promo video in minutes using FocuSee. It’s easy to record your screen, camera, and voice, no editing skills needed. Follow these simple steps:

Step 1. Download FocuSee

Go to the FocuSee website and free download FocuSee, then open the file and install the app.

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Step 2. Open and Set Up

Launch FocuSee on your PC. Select your camera, speaker, and microphone to make sure everything works well.

Step 3. Choose What to Record

Pick what you want to show. You can record the full screen, one window, or a selected part of the screen. Then press the red “Record” button. A 3-second countdown will start. Get ready before it begins.

Step 4. Stop and Edit

When you’re done, click “Stop.” FocuSee will automatically add smooth zooms and effects. You can also trim, cut, or speed up parts of your video.

Step 5. Save Your Video

Click “Export” to save your promo video. You can save it as an MP4 or GIF ready to share anywhere.

5 Best Promo Video Creator

FocuSee – Record. Refine. Release.

FocuSee is designed for quickly producing polished promo videos by recording screen or webcam activity and enhancing it with automatic effects. Features include: intelligent zooming, cursor tracking, background blur, social-ready export formats, and one-click MP4/GIF output.

Pros:

• Extremely fast production workflow with auto-edits
• Ideal for software walkthroughs, product demos, and office use
• High-quality output with minimal effort
• One-time purchase option available

Cons:

• Not suited for complex multi-camera shoots or full film-style editing
• Motion graphics and advanced transitions are limited

Pricing:

• Free trial available
• Standard: 1-Year Subscription $59.99/year
• Advanced: 1-Year Subscription $8.33/month (Billed at $99.99/year)
• Advanced: 1-Month Subscription $24.99/month
• One-Time License: 5 Computers $199.99

Loom – Capture & Share Instantly

Loom enables fast video creation and instant sharing, perfect for promotional clips, quick explainers, and team updates. It supports screen + camera recording, cloud video hosting, viewer comments, and browser extensions for ease of use.

Pros:

• Very beginner-friendly and fast to start
• Free tier allows basic usage with cloud storage and sharing
• Excellent for collaborative and internal videos

Cons:

• Free plan restricts recording length and stored files
• Limited editing features compared to dedicated video editors

Pricing:

• Free Plan: Up to 25 videos and 5-minute recordings
• Business Plan: ~$15/user/month (billed annually)

Canva – Design Your Story with Ease

Canva is a go-to platform for design and video creation. Its promo video features include drag-and-drop templates, a large stock asset library, built-in animations, and social-friendly output formats perfect for marketers and small businesses.

Pros:

• Extensive library of templates and media assets
• Intuitive for non-designers and small teams
• Strong for social media-optimized promo videos

Cons:

• Not as flexible for advanced motion graphics or film-level editing
• Some premium features and assets are locked behind a paid plan

Pricing:

• Free Plan: $0
• Pro Plan: ~$12.99/month or ~$119.99/year
• Teams/Enterprise: From ~$14.99/user/month

Animoto – Template-Driven Marketing Videos

Animoto is a fast, template-based video maker focused on marketing and social content. It supports pre-built video styles, licensed stock footage, images and soundtracks, and optimized exports for web and social platforms.

Pros:

• Very beginner-friendly with minimal editing needed
• Good value for standard marketing videos
• Free version available for testing

Cons:

• Free version includes Animoto branding on videos
• Less flexibility for advanced editing or motion graphics

Pricing:

• Free Plan: $0 (with watermark)
• Basic Plan: ~$8/month
• Professional Plan: ~$15/month

Adobe Premiere Pro – Power Edit for Professionals

Adobe Premiere Pro is the industry-standard tool for professional video editing. It offers multi-track editing, advanced color grading, motion graphics support (via After Effects), and full export control, ideal for cinematic promo videos.

Pros:

• Professional-level editing tools and high production quality
• Integration with other Adobe Creative Cloud apps
• Suitable for broadcast and marketing campaigns

Cons:

• Steep learning curve not beginner-friendly
• Higher cost and greater hardware requirements

Pricing:

• Individual Plan: ~$22.99/month (annual commitment)
• Month-to-Month Plan: ~$31.49/month (no commitment)
• Free 7-day trial available

Final Words

Before creating your promo video, decide what type fits your goal, product, brand, event, or social media. Choosing the right tool is just as important. FocuSee makes it easy to record, edit, and polish videos in minutes. It’s the perfect choice for anyone who wants professional-quality promo videos without spending hours on editing.